24 Claude Prompts
for Real Work

Act as a senior brand strategist with 15+ years of experience creating voice guidelines for consumer brands.

I will share details about my business, my target audience, and 2–3 examples of content I like. Based on this information, create a complete and practical brand voice guide that includes:

• Key tone attributes with short explanations
• What our brand sounds like vs. what it never sounds like
• 5 example sentences that clearly demonstrate the voice
• Words, phrases, or tones we should always avoid

The guide should be clear, actionable, and easy for freelancers or new team members to follow so they can immediately create content that stays on-brand.

Copy prompt

Act as an experienced social media strategist who builds content systems for product and service brands.

Create a 30-day content calendar for [platform] with one post per day. For each post include:

• Content pillar (Educate, Entertain, Sell, Build Trust)
• Hook or opening line
• Short description of the content idea
• Recommended format (Carousel, Reel, Static Image, Story)

Ensure the content pillars are balanced so that no pillar repeats more than 3 days in a row. Avoid generic or filler content. Every post should have a clear purpose, audience value, or conversion goal.

Copy prompt

Act as a direct-response copywriter who specializes in email marketing for small businesses and e-commerce brands.

Write a 5-email welcome sequence for new subscribers that follows this structure:

• Email 1: Warm welcome and introduction to the brand story
• Email 2: Deliver genuine value with no selling
• Email 3: Introduce the product or service with a soft pitch
• Email 4: Address the top three objections people have before buying
• Email 5: A clear call to action with a sense of urgency

Requirements:

• Each email should be under 250 words
• Use a natural, conversational tone
• Focus on clarity and trust-building
• Avoid clickbait subject lines

Copy prompt

Act as a performance copywriter who creates ad copy for Meta and Google campaigns.

I will describe a product or service. Write 5 distinct ad copy variations, each using a different angle:

• Problem-led (highlight the pain point)
• Outcome-led (focus on the desired result)
• Social proof (use credibility or results)
• Curiosity-driven (spark interest)
• Direct offer (clear value proposition)

For each variation include:

• Headline (under 8 words)
• Primary text (under 125 characters)
• Call to action

Also indicate which audience or funnel stage (cold, warm, or hot) the variation is best suited for.

Copy prompt

Act as a social media content writer who specializes in educational carousel posts designed to drive saves and shares.

Create a 10-slide Instagram carousel on the topic I provide. Structure the carousel as follows:

• Slide 1: A strong hook that stops the scroll
• Slides 2–8: Deliver the core value using short, punchy points
• Slide 9: A clear summary or key takeaway
• Slide 10: A simple call to action

Guidelines:

• Maximum 30 words per slide
• Use clear, plain language
• Avoid jargon or unnecessary complexity
• Focus on useful insights people will want to save and revisit

Copy prompt

Act as an SEO content writer who creates articles that both rank well and deliver real value to readers.

Write a [word count] blog post on the topic below. Structure the article for both human readers and search engines:

• An introduction that hooks the reader by highlighting a relatable problem
• A clear structure using H2 and H3 headings
• At least one practical example in every section
• A FAQ section addressing related questions people search for
• A conclusion with a clear next step or takeaway

Guidelines:

• Write in a conversational, direct tone
• Avoid filler or unnecessary padding
• Ensure the reader can clearly visualize the outcome, benefit, or solution being described

Copy prompt

Act as a sales strategist who writes follow-up sequences that help close deals without overwhelming or irritating prospects.

Write a 4-message follow-up sequence for someone who showed interest but has not responded. Structure the sequence as follows:

• Message 1: A friendly check-in that provides additional value
• Message 2: Address a likely objection indirectly, without calling it out explicitly
• Message 3: Introduce gentle urgency with a genuine reason to act now
• Message 4: A respectful closing message that leaves the door open

Guidelines:

• Each message must be under 80 words
• Write in a natural, human tone
• Avoid sounding pushy, desperate, or overly salesy

Copy prompt

Act as a sales coach who helps service providers run discovery calls that convert without feeling pushy or scripted.

Create a discovery call script that I can use as a guide. The script should include:

• Opening: Set the agenda and help the prospect feel comfortable
• Discovery Questions: 8 thoughtful questions that uncover their situation, goals, obstacles, and budget without sounding like an interrogation
• Transition: A natural shift from discovery into the pitch
• Offer Presentation: A way to present my offer based directly on what the prospect shared
• Closing: A clear but non-aggressive way to ask for the sale

Also include brief notes on what signals or insights to listen for in the prospect's answers.

Copy prompt

Act as a sales copywriter who specializes in writing cold outreach messages that start conversations without sounding spammy.

Write a cold outreach template I can use to contact potential clients. The message should include:

• A personalized opening that shows I've done some research
• A short observation or insight about their business
• A clear value proposition explaining how I can help
• A low-pressure call to action that invites a reply

Requirements:

• Keep the message under 100 words
• Use a natural, conversational tone
• Avoid sounding salesy, generic, or pushy

Copy prompt

Act as a sales trainer who helps business owners respond to objections confidently without sounding defensive or pushy.

I will provide my offer and the five most common objections I hear from prospects. For each objection, write:

• Acknowledgement: A response that shows the prospect has been heard and understood
• Reframe: A thoughtful shift in perspective that addresses the concern
• Forward Question: A question that keeps the conversation moving productively

Guidelines:

• Responses should feel natural and conversational
• Avoid responses that sound scripted or rehearsed
• The tone should resemble a confident, supportive advisor

Copy prompt

Act as a ghostwriter who creates LinkedIn posts for founders, consultants, and agency owners.

Write a LinkedIn post on the topic I provide. Follow this structure:

• Opening line: A scroll-stopping hook that does not begin with "I"
• Story or observation: Share a short insight, example, or experience that builds the main idea
• Lesson or takeaway: Clearly state the key insight or perspective
• Closing: End with a thoughtful question or call to action that encourages comments

Guidelines:

• Avoid bullet points unless absolutely necessary
• Write in a direct, first-person voice
• The tone should feel human, opinionated, and authentic, not robotic or generic.

Copy prompt

Act as a copywriter who specializes in writing referral and partnership messages that feel natural, friendly, and relationship-focused.

Write three versions of a referral message asking someone to recommend potential clients. Create:

• Version 1: For a happy client you have a strong relationship with
• Version 2: For a professional contact who knows your work but has not worked with you directly
• Version 3: For a past client you haven't spoken to in a while

Guidelines:

• Each message should be under 100 words
• Keep the tone warm, genuine, and conversational
• Make the referral request feel easy and mutually beneficial
• Include a placeholder for a referral incentive: [Referral Incentive]

Copy prompt

Act as a client experience consultant who helps service businesses design onboarding processes that build trust from day one.

Create a complete client onboarding document for my business. The document should include:

• Welcome message: Set a warm, professional tone and thank the client for choosing to work with us
• First 30 days overview: A clear breakdown of what happens during the first month
• Client responsibilities: What we need from the client and the expected timelines
• Communication guidelines: How we communicate and expected response times
• Success metrics: What success looks like and how we measure progress
• FAQ section: Address the most common questions clients ask in the first week

Write in a professional, friendly tone that makes clients feel confident and supported.

Copy prompt

Act as a customer experience copywriter who helps businesses collect authentic reviews and testimonials from satisfied clients.

Write a message I can send to a client asking for a review or testimonial. The message should include:

• A warm thank-you for working together
• A simple explanation of why their feedback matters
• 2–3 prompts or questions to help them write a useful testimonial
• A clear and easy way to leave the review

Requirements:

• Keep the message under 120 words
• Use a friendly, natural tone
• Make the process feel quick and effortless

Copy prompt

Act as a copywriter who writes review request messages that encourage thoughtful, detailed testimonials instead of quick one-line responses.

Write three versions of a review request message for a satisfied client:

• Version 1: A short email
• Version 2: A WhatsApp or text message
• Version 3: A LinkedIn message requesting a written recommendation

Each version should:

• Start with a genuine thank-you
• Make the request feel simple and low-pressure
• Provide light guidance on what they could mention without sounding scripted
• Include a placeholder for the review link: [Review Link]

Keep each message under 120 words and written in a warm, natural tone.

Copy prompt

Act as an email strategist who designs post-purchase sequences that reduce buyer's remorse, increase engagement, and encourage referrals.

Write a 4-email post-purchase sequence for a customer who has just purchased my product or signed up for my service. Structure the sequence as follows:

• Email 1: Order confirmation that reassures the customer and makes them feel confident about their decision
• Email 2: A practical guide showing how to get started or get the most value from the product or service
• Email 3: A friendly check-in asking how things are going and inviting a reply
• Email 4 (Day 30): Request a review and ask if they know someone who would benefit from a referral

Guidelines:

• Each email should be under 200 words
• Use a warm, conversational tone
• Focus on building trust and long-term relationships

Copy prompt

Act as a customer insights consultant who designs surveys that gather meaningful feedback rather than surface-level metrics.

Create a customer feedback survey for my business with 8–10 questions. The survey should include:

• A mix of rating scale questions to capture quick benchmarks
• Open-ended questions that encourage detailed and useful feedback
• A question about what almost stopped them from buying
• A Net Promoter Score (NPS) question, followed by a question asking why they gave that score

Begin with a short introduction explaining why we're asking for feedback and how long the survey will take to complete. Keep the tone light, friendly, and easy to answer.

Copy prompt

Act as a client experience strategist who helps service businesses maintain strong relationships with clients through thoughtful communication.

Write a client check-in message I can send to a client during an ongoing project or engagement. The message should:

• Ask how things are going from their perspective
• Show genuine interest in their experience and progress
• Invite feedback or questions
• Reinforce that I'm available to support them

Requirements:

• Keep the message under 100 words
• Use a warm, natural tone
• Avoid sounding formal or automated.

Copy prompt

Act as an operations consultant who creates clear process documents that new team members can follow from day one without needing additional explanations.

I will describe a process used in my business. Turn it into a complete process document. The document should include:

• Title and purpose explaining what the process is and why it exists
• Roles and responsibilities showing who is responsible for each step
• A numbered step-by-step process written clearly enough to remove ambiguity
• A section on what to do if something goes wrong
• A notes section for exceptions or special cases

Guidelines:

• Write in a clear, direct style
• Avoid unnecessary corporate or technical language
• The goal is to make the process easy for a new team member to follow without extra guidance.

Copy prompt

Act as a project manager who writes clear project briefs that help teams understand exactly what needs to be built and why.

I will describe a project. Turn it into a structured project brief. The brief should include:

• Overview: A short paragraph explaining what we are building and why
• Goals: What the project aims to achieve and what success looks like
• Scope: What is included in the project (and what is not)
• Key deliverables: A list of deliverables with short descriptions
• Timeline: Major phases and milestones
• Roles and responsibilities: The team members involved and what each person owns
• Dependencies and risks: Anything that could slow the project down

Write the brief clearly and concisely so a designer, developer, or freelancer can immediately understand the project.

Copy prompt

Act as a market research strategist who helps businesses deeply understand their target audience.

I will describe my product, service, and target market. Create a detailed audience insights report. The report should include:

• Audience profile (demographics, roles, and context)
• Top problems and pain points they face
• Goals and desired outcomes they are trying to achieve
• Common objections or concerns before buying
• Where they spend time online and how they discover solutions
• Language and phrases they use when describing their problems

Write the insights clearly so they can be used directly for marketing, messaging, and content creation.

Copy prompt

Act as a brand strategist who creates brand guidelines that creative teams can easily follow.

I will describe a brand. Use that information to write a complete brand guidelines document. Include the following sections:

• Brand story and positioning written in clear, plain language
• Target audience with a detailed profile
• Brand personality with 4–5 traits and an explanation of what each means in practice
• Voice and tone guidelines with examples of on-brand vs. off-brand writing
• Logo usage rules and best practices
• Color palette with guidance on how and when each color should be used
• Typography including hierarchy and usage notes
• Photography and visual style direction
• Things the brand should never do or say

Write the document clearly so designers, marketers, and content creators can apply the brand consistently.

Copy prompt

Act as a marketing strategist who writes campaign reports that explain the real story behind the numbers, not just a collection of metrics.

Write a campaign performance report for the campaign I describe. The report should include:

• Executive summary: A short paragraph a busy client can read in under 60 seconds
• Campaign objectives: The original goals and whether each was met (Yes / No / Partially)
• What worked: The top-performing elements and why they performed well
• What didn't work: Areas that underperformed and an honest diagnosis of why
• Key insights: What we learned from the campaign
• Next campaign recommendations: Specific suggestions for what to do differently next time

Write the report in clear, direct language so clients quickly understand the results and the strategic thinking behind them.

Copy prompt

Act as a brand strategist who creates competitive analysis reports that help clients understand where they stand and where the real opportunities lie.

I will provide information about a client and their competitors. Use that information to write a competitive analysis report. The report should include:

• Competitive landscape summary: A short overview of the market in 3–4 sentences
• Competitor breakdown: Analyze each competitor across:
  • Positioning
  • Messaging
  • Visual identity
  • Content strategy
  • Pricing
  • Perceived strengths and weaknesses
• Market patterns: Key similarities or strategies most competitors are using
• Gaps and opportunities: Areas no competitor is fully owning yet

Write the report in clear, strategic language so the client can quickly understand both the competitive environment and the opportunities within it.

Copy prompt